Everyone seems to think movie theaters will soon be extinct, but that’s far from the truth. Here are five innovations that cinemas will make to stave off their demise.
Having worked in print publishing with National Lampoon and Rolling Stone, then with music at A&M Records, and later as president of Lorne Michaels’s Broadway Video, I’ve seen all kinds of content, spanning many decades and many mediums. In the 1980s, I even produced the first interactive multimedia property for laser disc, called Treasure: In Search of the Golden Horse. I’ve also sat on the Madison Avenue side of the storytelling table, as CEO of the largest entertainment marketing division of IPG, and later as president and CEO of the Brand Experience Lab.
Continue reading 5 Ways Movie Theaters Will Evolve by 2020 →